Tuesday, June 15

why we back emma watson's 'people tree' line

Though Emma Watson released her line of eco-friendly duds this past Spring, she's now taking the time (after a busy year of post-sec at Brown and wrapping the last HP film on the 12th *cries*) to talk about her line, why she got involved with People Tree and her inspiration behind the "very British" designs.

Emma Watson's new clothing line collaboration with People Tree is not only eco-friendly, but it will help countries in need, as well. That's why we back Emma's new venture 100 percent.

The UK brand People Tree is known for being a fair-trade company. What does that mean? Well, they basically work with developing countries -- paying higher prices for their locally-grown cotton, weaving, dyeing, embroidery, stitching etc. -- to help get them out of poverty and promote sustainability.

"The first time I heard about fair trade was during a geography coursework project, and I remember thinking, 'Why isn't everything fair trade?'" the 19-year-old tells the Daily Mail.

"Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity."

Ah, I can't say enough about my bff Em... She really does it for me. Beauty, smarts, class... She is definitely one of my favourite favourite people. And I wish more and more celebs would start clothing lines based on great, ethical decisions rather than just making shit for the public to consume. (Ahem, anyone check out Lohan's Legging collection? Didn't hope think so.) Read more after the jump!

As for the collaboration with People Tree, Emma says it was a no-brainer. "I am very interested in fashion and I've been working a lot in the fashion world recently – it's such an influential industry, so I knew that trying to help people, trying to alleviate poverty through a fashion line, could work," she continues. "Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. It's that simple."

The "very British" collection features "cotton vests, easy T-shirt dresses, nice scarves to accessorize with and some lovely linen pieces," the Ivy-league student says. And it's not just for girls; there are pieces for guys, too. Emma's line is now available at PeopleTree.co.uk.

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